For the commercial transport clients of Mercedes-Benz we developed a special program to convince them to install a route registration device in their cars. The clients recieved a mailpiece with their own 'Vito' or 'Sprinter' as a model car. Within the original model car package was a leaflet informing about the 'ZERO Delta' route registration system.

On the website users could see the special deal for placing the ZERO Delta system in their cars. To show the benefits of ZERO Delta we used the model cars in combination with the registration system. A hand places the USB-sick in the device before driving one of the cars around. It shows what is registered, how it's registered and shows registration of multiple drivers or cars.