David Ogilvy was big on testing, and his effectiveness as a communicator improved dramatically as a result. It’s amazing what you learn when you test different elements on a website: simple tweaks of headlines, changes in calls to action, different placements of elements, tracking how design changes improve conversion of your objectives. And I think this should also apply to your own website.




The biggest problem with the previous version was that it was build in Flash, so it didn't work on the devices we all love so much. Besides that it was pretty complex to add content so most of the news and cases were outdated. That's why we decided to take the next step and build a future proof website which was easy to update and could easily be improved by small tweaks and changes. After all, at Ogilvy we never stop testing.

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